Quality Liner.

Dutch beer brand Grolsch, known for its iconic swing-top bottle, improved their beer can with a special taste-protecting foil on the inside called Quality Liner. Drinking beer from a can now competes with drinking from a bottle. Alfred International came up with a concept for a TVC, which actually showed the foil and beer inside the can. It soon turned out choosing for CGI was the way to go and that’s where we came in. As a basis we chose to set up a shoot in a bar and shot the background as well as HDRI to use as for a realistic environment and lighting. 


20 May 2016


Alfred International for Grolsch


Designed, directed and produced by PlusOne

My role

creative producer