Lotto Characters.

Alfred International introduced a campaign for Lotto in which the well-known numbered yellow balls are brought to life. Back in 2011 they asked PlusOne to help them develop the characters which are nowadays still used in their campaigns. I’ve led the production of all media, TV commercials, online and print, from the beginning until the last commercial we did with famous ice skater Sven Kramer in 2015.



29 January 2015


Alfred International for Lotto


Designed, directed and produced by PlusOne

My role

creative producer