Nike

The brand new Nike Sneakerboots collection elevates classic Nike sneakers for cool-weather performance. Added height, traction, and weatherproofing evolve icons for lightweight functionality and rugged resistance. The design of the shoes is inspired by metropolitan cities like New York, Tokyo and London.

For the global campaign PlusOne was asked to create a film, which both introduces the collection as well as challenges Sneakerboots owners to get laced up and share on Instragram how they take their Nikes to the next level.

Date

20 May 2014

Client

Nike

Credits

Designed, directed and produced by PlusOne

My role

Production and extra