Soa Aids Nederland

Be Sexy, Be Smart.

 Soa Aids Nederland asked PlusOne to help develop a campaign to raise awareness about sexually transmitted infections and HIV among people living in the Netherlands from sub-Saharan Africa, Suriname, the Dutch Antilles and Aruba. It had to be sensitive to boundaries, yet direct enough to provoke action. We therefore set about writing a script with an authentic and powerful tone-of-voice, which avoided being patronizing. Mostly inspired by African art we’ve crafted expressive hand-drawn graphics and fluent transitions to impart a personal touch and create a powerful visual language, which is easy to relate to for the target audience.


20 May 2016


Soa Aids Nederland


Designed, directed and produced by PlusOne

My role

Executive producer and digital painter